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Diploma Overview
The Professional Communication and Marketing (PCM) Diploma introduces students to practical skills of workplace communication using the communicative approach. Areas of focus will include product and customer research, writing promotional materials, building relationships with customers, using social media at work, and managing relationships with bosses, coworkers and employees. Students are required to do independent activities, graded assignments and/or exams for each course; each student will work on individual as well as group projects.

Topics:

PCM100 – Knowing and Understanding Customers
PCM101 – Product Research
PCM102 – Writing Promotional Materials
PCM103 – Using Social Media for Promotion

PCM104 – Marketing and Sales Presentations
PCM105 – Creative Self-Promotion
PCM106 – Relationships with Managers, Coworkers & Employees
PCM107 – Workplace Cultures

 Professional Communication and Marketing (PCM) Diploma with Co-op

Study Term

During their study term, students complete the required coursework for their Professional Communication and Marketing (PCM) Diploma. In addition, students complete elective coursework which will help them improve their English language skills and competencies.

Work Term

During their work term, students are encouraged to work in a job related to their Professional Communication and Marketing (PCM) Diploma. To assist students in their job hunting, LCC offers free job support services to help our co-op students find work.

Work Experience Policy

Post-work Tutorial

Review your strengths and weaknesses as an employee  and formulate your future career plans.

 

Career Options
Examples of occupational codes that are relevant for this course are:

1123 - Professional Occupations in Advertising, Marketing and Public Relations
4163 - Business Development Officers and Marketing Researchers and Consultants

6411 - Sales and Account Representatives - wholesale trade (non-technical)
6421 - Retail Salespersons

48 Week
Career Co-op Program

24 weeks of classroom instruction and 24 weeks of Canadian work experience.

 

 

Program start date: any Monday!
Depending on class seat availability, students may be asked to start their course or program at a later date.

 

Professional Communication and Marketing (PCM) Diploma (24 weeks).
Class start time: 09:30 AM - 12:00 PM or 12:30 PM - 3:00 PM or 6:30 PM - 9:30 PM

Choose one of the following elective programs and one time slot
Test Preparation:
Class start time: 10:00 AM - 12:00 PM or 1:00 PM - 3:00 PM or 4:00 PM - 6:00 PM
Intensive English (level 5 -7)
Class start time(s): 09:30 AM - 12:00 PM

Program Tuition Fees:
$4,710 – $5,940*
*Tuition fees vary depending on the student's choice of elective courses. Please refer to the program's registration page for a complete breakdown of tuition fees and schedule options.
Other fees:
Registration fee: $250
Administrative fee: $180
Materials fee (Intensive English): $50

64 Week
Career Co-op Program

32 weeks of classroom instruction and 32 weeks of Canadian work experience.

 

 

 

Program start date: any Monday!
Depending on class seat availability, students may be asked to start their course or program at a later date.
 

Begin your co-op program with the Business Diploma Program (8 weeks).

Professional Communication and Marketing (PCM) Diploma (24 weeks).
Class start time: 09:30 AM - 12:00 PM or 12:30 PM - 3:00 PM or 6:30 PM - 9:30 PM

Choose one of the following elective programs and one time slot
Test Preparation:
Class start time: 10:00 AM - 12:00 PM or 1:00 PM - 3:00 PM or 4:00 PM - 6:00 PM
Intensive English (level 5 -7)
Class start time(s): 09:30 AM - 12:00 PM

Program Tuition Fees:
$6,325 – $6,480*
*Tuition fees vary depending on the student's choice of elective courses. Please refer to the program's registration page for a complete breakdown of tuition fees and schedule options.
Other fees:
Registration fee: $250
Administrative fee: $180
Materials fee (Intensive English): $50

Co-op
Entrance Requirements

Before registering for a program you will need to provide proof of English Proficiency. This can be done by providing a valid IELTS, TOEFL, CLBPT or CELPIP score or by taking LCC’s free online English assessment. 

 

  • Have proven English proficiency of at least a Canadian Language Benchmark (CLB) of 5 or higher in at least two skills (no skill lower than 4), OR successful completion of the Business Diploma Program (BDP).

Students with higher CLB levels but no Canadian work experience or resume are also encouraged to take BDP. Students with English levels below CLB 4 must enroll in language courses (not part of this diploma program) and provide evidence of sufficient English levels before beginning the diploma program(s).

By the start of the co-op work component, students must:
-Have successfully completed the co-op study component.
-Have a Canadian Study Permit and Co-op Work Permit
-Have a Canadian Social Insurance Number (SIN).
-Have valid medical insurance coverage.

Designation
LCC's Co-op Programs are approved by The Private Training Institutes Branch of the Ministry of Advanced Education. For more information about our designation, including an approved program list, please click here.

 

HOW TO APPLY_____
Professional Communication and Marketing (PCM) Diploma with Co-op

STEP 1.

Review the admission policy and our other policies. If needed, take our free online English assessment. 

STEP 2.

Choose one of the co-op program options.
(48 or 64 weeks)

STEP 3.

Register now!

STEP 4.

Receive your letter of acceptance and apply for your co-op study and work permits!

Learning Outcomes

  • Write effective promotional materials and use social media for marketing

  • Learn to conduct product research and improve presentation skills

  • research and improve presentation skills

    Communicate better and work smoothly with clients, bosses, and coworkers

  • Become more familiar with Canadian workplace cultures and values

  • Be more promotable

  • Create a portfolio of your work to show to future employers

Any Questions?

Contact our Team

Call or email us if you have any questions.

LCC is open for in-person registration services by appointment.

In-person General English classes are scheduled to open as soon as August 10th, 2020.

Registration services and classes will continue to be offered online.

More information

 E. info@Lcc.issbc.org     P. 604-684-2325

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