Overview

The Marketing and Tourism Diploma Program combines a Professional Communication and Marketing diploma
with a Global Tourism diploma to create a dual skill focus, enabling graduates to be very flexible in advancing
their careers.

• The Professional Communication and Marketing (PCM) Diploma introduces students to practical
workplace communication. Areas of focus include product and customer research, writing promotional materials, building relationships with customers, using social media at work, and managing relationships with bosses, coworkers and employees.

 The Global Tourism Diploma (GTD) introduces concepts needed to be a competent member of an
international travel planning team. This program provides a background on tourism service suppliers and their social, cultural and political impact, as well as practical introductions to event planning, tour guiding, tourism promotion and customer service.

Co-op students find work in a tourism-related business once their study term is complete.

Topics
  • PCM 100 – Knowing and Understanding Customers
  • PCM 101 – Product Research
  • PCM 102 – Writing Promotional Materials
  • PCM 103 – Using Social Media for Promotion
  • PCM 104 – Marketing and Sales Presentations
  • PCM 105 – Relationships with Managers, Coworkers & Employees
  • PCM 106 – Creative Self-Promotion
  • PCM 107 – Workplace Cultures
  • GTD 100 – Economic, Environmental, Political & Cultural Impacts
  • GTD 101 – Tourism Sales and Customer Service
  • GTD 102 – Transportation
  • GTD 103 – Attractions and Entertainment
  • GTD 104 – Food and Beverage Services
  • GTD 105 – Hotels and Other Accommodation
  • GTD 106 – Event Planning and Management
  • GTD 107 – Planning and Connecting Travelers to Services

How it Works

The Marketing and Tourism Diploma with Co-op will get you working in Canada. You will gain knowledge and skills that you can apply in your co-op work and then your career.

You can choose to include LCC’s Business Diploma Program (BDP) as part of this Co-op program.  The Business Diploma program will provide you with information about Canadian workplace practices, and support you to create a Canadian-style resume.

Study Term

During your study term, you will complete the required coursework for the PCM and GTD diplomas. You will also take elective courses to improve your English language skills and competencies.

Work Term

During your work term, you will find a job which allows you to apply your new knowledge and skills. LCC offers free job support services to help co-op students find work.

The number of hours you work will be the same as (not more than) the number of hours in your study term.

Work experience policy.

Post-work Tutorial

In this tutorial, you will review the strengths and weaknesses you noticed during your co-op, and formulate your future career plans.

Career Options

This program provides training for careers in many occupational areas, including the following National Occupational Classifications (NOCs):

1123 – Professional Occupations in Advertising, Marketing and Public Relations

4163 – Business Development Officers and Marketing Researchers and Consultants

6411 – Sales and Account Representatives – wholesale trade (non-technical)

6421 – Retail Salespersons

6311 – Food Service Supervisors

6313 – Accommodation, travel, tourism and related services supervisors

6513 – Food and Beverage Servers

6521 – Travel Counselors

6531 – Tour and travel Guides

Options and Fees

Administration fee: $180. Registration fee: $250 for new international students and those who transfer to a Co-op from a non-Co-op program. This includes a Letter of Acceptance and any other paperwork needed in order to apply for study and work permits. (Registration fee for Canadian citizens and Permanent Residents: $30). Students who take a break for more than one year are required to take a new English assessment and pay a new registration fee upon return.

Registration fees are not refundable.

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96-week option

48 weeks of classroom instruction and 48 weeks of Canadian work experience.

Program Start Date

PCM and GTD diploma program classes start every Monday. If a class is full, you may need to choose a different start date.  Choose an elective that fits your schedule.

Start Time

Global Tourism (24 weeks)
Monday – Friday 12:30 – 3:00 PM

Professional Communication and Marketing (24 weeks) Choose one time slot:
Monday – Friday 09:30 AM – 12:00 PM, 12:30 – 3:00 PM  or  Evening: Monday and Wednesday: [6:15 PM – 9:30 PM] & Tuesday and Thursday:  [6:15 PM – 9:05 PM]

Choose one of the following elective programs and one time slot:
Program Tuition Fees

$8,145 – $8,235*

*Tuition fees vary depending on the student’s choice of elective courses. Please refer to the program registration page for a complete breakdown of tuition fees and schedule options.

112-week option

56 weeks of classroom instruction and 56 weeks of Canadian work experience.

Program Start Date

BDP classes start every Monday. If a class is full, you may need to choose a different start date.  Choose an elective that fits your schedule.

Start Time

Business Diploma Program (8 weeks)

Monday – Friday  12:30 – 3:00 PM (this program must be taken before PCM and GTD).

Global Tourism (24 weeks)
Monday – Friday 12:30 – 3:00 PM

Professional Communication and Marketing (24 weeks) Choose one time slot:
Monday – Friday  09:30 AM – 12:00 PM, 12:30 – 3:00 PM  or  Evening: Monday and Wednesday: [6:15 PM – 9:30 PM] & Tuesday and Thursday:  [6:15 PM – 9:05 PM]

Choose one of the following elective programs and one time slot:
Program Tuition Fees

$9,275 – $9,315*

*Tuition fees vary depending on the student’s choice of elective courses. Please refer to the program registration page for a complete breakdown of tuition fees and schedule options.

Entrance Requirements

Before registering, you are required to show proof of English Proficiency. This can be done by providing a valid IELTS, TOEFL, CLBPT or CELPIP score, or by taking LCC’s free online English assessment.

You are required to have Canadian Language Benchmark (CLB) 5 or higher in at least two skills (no skill lower than 4), OR have successfully completed the Business Diploma Program (BDP).

  • Entry to BDP requires CLB 4 or higher in at least two skills (no skill lower than 3).
  • Students with lower CLB levels can enrol in language courses (not part of this program) and provide evidence of sufficient English levels before applying to this Co-op program.
  • Students with higher CLB levels but no Canadian work experience or resume are also encouraged to take BDP, which will prepare them to work successfully in Canada.

Before starting your co-op work term, you are required to

  • successfully complete the co-op study term,
  • have a Canadian Study Permit and Co-op Work Permit for the time you will work,
  • have a Canadian Social Insurance Number (SIN), and
  • have valid medical insurance for the duration of the program.

PTIB Designation

LCC’s Co-op Programs are approved by The Private Training Institutions Branch of the Ministry of Advanced Education. For more information about our designation, including an approved program list, please click here.

How to Apply

Step 1

Review the admission policy and our other policies. If needed, take our free online English assessment

Step 2

Choose one of the co-op program options.
(96 or 112 weeks)

Choose your elective course.

Step 3

Register now!

Receive your letter of acceptance and apply for your co-op study and work permits!

International Students!

Are you applying from outside Canada?
Be sure to check out the Government of Canada’s travel advisories before you travel.