PCM introduces students to practical skills of workplace communication using the communicative approach. Areas of focus will include product and customer research, writing promotional materials, building relationships with customers, using social media at work, and managing relationships with bosses, coworkers and employees. Students are required to do independent activities, graded assignments and/or exams for each course; each student will work on individual as well as group projects.
- PCM100 – Knowing and Understanding Customers
- PCM101 – Product Research
- PCM102 – Writing Promotional Materials
- PCM103 – Using Social Media for Promotion
- PCM104 – Marketing and Sales Presentations
- PCM105 – Creative Self-Promotion
- PCM106 – Relationships with Managers, Coworkers and Employees
- PCM107 – Workplace Cultures
Career Co-op Option
This program can be taken as a part of a Career Co-op Program.
If you take this program as part of a co-op program, you will take all 24 weeks of the diploma program plus additional elective courses. Upon successful completion of the co-op study component students are eligible to enter the co-op work component.
For more details, please contact a LCC registrar.
If you take the diploma option you can study for 8, 16 or 24 weeks. Students who successfully meet all the requirements for this program will receive a diploma of completion.
Career Co-op Diploma Program Students must:
- Be 19+ years old or have evidence of high school graduation.
- Have an English competency level of at least CLB 5 (upper intermediate).
- Meet all other general eligibility requirements. *See all programs requirements.
- If you finished an ESL courses more than 1 year before registering in a co-op program your English competency will be retested.
By the start of the co-op work component, students must:
- Be 19+ years old.
- Have successfully completed the co-op study component.
- Have a Canadian Study Permit and Co-op Work Permit OR a Working Holiday Visa.
- Have a Canadian Social Insurance Number (SIN).
- Have valid medical insurance coverage.
Write effective promotional materials and use social media for marketing
Learn to conduct product research and improve presentation skills
Communicate better and work smoothly with clients, bosses, and coworkers
Become more familiar with Canadian workplace cultures and values
Be more promotable
Create a portfolio of your work to show to future employers
- The Professional Communication and Marketing Program begins every Monday.
- Students must achieve success in all 8 topics areas to receive a diploma.
- Those who take 16 or 24 weeks will receive more in-depth coverage of each topic. Students are required to complete independent activities, graded assignments and/or exams each week.
NEW Evening Program: first start date is September 10, 2018! Study Monday – Thursday evenings and pass all 8 topics to receive a diploma.