Overview Headline

The Professional Communication and Marketing (PCM) Diploma introduces students to practical skills of workplace communication using the communicative approach. Areas of focus will include product and customer research, writing promotional materials, building relationships with customers, using social media at work, and managing relationships with bosses, coworkers and employees.  Students are required to do independent activities, graded assignments and/or exams for each course; each student will work on individual as well as group projects.

Students who successfully meet all academic requirements will receive a Professional Communication and Marketing diploma.

TOPICS
  • PCM100 – Knowing and Understanding Customers
  • PCM101 – Product Research
  • PCM102 – Writing Promotional Materials
  • PCM103 – Using Social Media for Promotion
  • PCM104 – Marketing and Sales Presentations
  • PCM105 – Relationships with Managers, Coworkers & Employees
  • PCM106 – Creative Self-Promotion
  • PCM107 – Workplace Cultures

Available Options and Fees

Improve your communication skills while learning about marketing and Canadian workplaces.

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Professional Communication and Marketing Diploma

Program duration:

8 Weeks

Real-time online classes:

Monday – Friday

Time:

12:30 PM – 3:00 PM

 

Diploma tuition cost:

$1,420

Upcoming Program Start Dates

Any Monday

Depending on class seat availability, students may be asked to start their course or program at a later date. 

Other fees:

Registration fee: $150.
Students who re-register for this program may not need to pay the registration fee.

Entrance Requirements

To register in a Career Co-op Diploma Program or TESOL Program, you must have an English level of at least CLB 6 (IELTS 5.5).

  • LANGUAGE PROFICIENCY REQUIREMENTS:To register for vocational/Co-op programs, such programs classified as Class A and Class B, students must provide proof of their English language proficiency by submitting either:i. one of the following recent test results:Name of English language assessment/test Minimum score(s)/level(s)*

    1. International English Language Testing System (IELTS) Academic Minimum overall score of 5.5

    2. Test of English as a Foreign Language (TOEFL) IBT Minimum overall score of 46

    3. Canadian Academic English Language Assessment (CAEL) Minimum overall score of 40

    4. Canadian English Language Proficiency Index Program (CELPIP) Listening 6, Speaking 6, Reading 5, and Writing 5.

    5. Duolingo English Test (DET) Minimum overall score of 95

    6. Pearson Test of English (PTE) Academic Minimum overall score of 43

    7. Cambridge English Qualifications: B2 First exam (FCE) Minimum overall score of 160 or “C”

    8. Cambridge Linguaskill Minimum overall B2 level

    9. LANGUAGECERT Academic Minimum overall B2 level

    10. The Michigan English Test (MET) Minimum overall B2 level

    11. iTEP Academic Minimum overall score of 3.5

    12. EIKEN Minimum placement of Grade Pre-1

    Or,

    ii. evidence of 3 years of full-time secondary (Grades 8-12) or post-secondary education that has been completed in English in an English-speaking country.

Learning Outcomes

Write effective promotional materials and use social media for marketing

Learn to conduct product research and improve presentation skills

Communicate better and work smoothly with clients, bosses, and coworkers

Become more familiar with Canadian workplace cultures and values

Be more promotable

Create a portfolio of your work to show to future employers

PTIRU Designation

LCC’s Professional Communication and Marketing Diploma (PCM) is approved by Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills. For more information about our designation, including an approved program list, please click here.

How To Apply

Step One

Review the admission policy and our other policies. If needed, take our free online English assessment

Step Two

Choose your preferred start dates.  If the course is full, you may need to switch dates.

Step Three

Register now!