Overview
The Marketing and Tourism Diploma Program combines a Professional Communication and Marketing diploma
with a Global Tourism diploma to create a dual skill focus, enabling graduates to be very flexible in advancing
their careers.
• The Professional Communication and Marketing (PCM) Diploma introduces students to practical
workplace communication. Areas of focus include product and customer research, writing promotional materials, building relationships with customers, using social media at work, and managing relationships with bosses, coworkers and employees.
• The Global Tourism Diploma (GTD) introduces concepts needed to be a competent member of an
international travel planning team. This program provides a background on tourism service suppliers and their social, cultural and political impact, as well as practical introductions to event planning, tour guiding, tourism promotion and customer service.
Topics:
PCM 100 - Knowing and Understanding Customers
PCM 101 - Product Research
PCM 102 -Writing Promotional Materials
PCM 103 - Using Social Media for Promotion
PCM 104 - Marketing and Sales Presentations
PCM 105 - Relationships with Managers, Coworkers & Employees
PCM 106 - Creative Self-Promotion
PCM 107 -Workplace Cultures
GTD 100- Economic, Environmental, Political & Cultural Impacts
GTD 101 -Tourism Sales and Customer Service
GTD 102 - Transportation
GTD 103 - Attractions and Entertainment
GTD 104 - Food and Beverage Sen/ices
GTD 105-Hotels and Other Accommodation
GTD 106 - Event Planning and Management
GTD 107 - Planning and Connecting Travelers to Services
Marketing and Tourism Diploma with Co-op
Study Term
During their study term, students complete the required coursework for their Marketing and Tourism Diploma. In addition, students complete elective coursework which will help them improve their English language skills and competencies.
Work Term
During their work term, students are encouraged to work in a job related to their Marketing and Tourism Diploma. To assist students in their job hunting, LCC offers free job support services to help our co-op students find work.
Post-work Tutorial
Review your strengths and weaknesses as an employee and formulate your future career plans.
Career Options
Examples of occupational codes that are relevant for this course are:
1123 - Professional Occupations in Advertising, Marketing and Public Relations
4163 - Business Development Officers and Marketing Researchers and Consultants
6411 - Sales and Account Representatives - wholesale trade (non-technical)
6421 - Retail Salespersons
6311 - Food Service Supervisors
6313 - Accommodation, travel, tourism and related services supervisors
6513 - Food and Beverage Servers
6521 - Travel Counselors
6531 - Tour and travel Guides
96 Week
Career Co-op Program
48 weeks of classroom instruction.
48 weeks of Canadian work experience.
Program start date: any Monday!
Depending on class seat availability, students may be asked to start their course or program at a later date.
Marketing and Tourism:
Global Tourism (24 weeks)
Class start time(s): 12:30 PM - 3:00 PM
Professional Communication and Marketing (24 weeks)
Class start time(s): 09:30 AM - 12:00 PM, 12:30 PM - 3:00 PM or 6:30 PM - 9:30 PM
Choose one of the following elective programs and one time slot:
Intensive English (level 5 -7)
Class start time(s): 09:30 AM - 12:00 PM
Test Preparation
Class start time(s): 10:00 AM - 12:00 PM, 1:00 PM-3:00 PM or 4:00 PM - 6:00 PM
Program Tuition Fees:
$8,145 – $8,235*
*Tuition fees vary depending on the student's choice of elective courses. Please refer to the program's registration page for a complete breakdown of tuition fees and schedule options.
Other fees:
Registration fee: $250
Administrative fee: $180
Materials fee (Intensive English): $50
112 Week
Career Co-op Program
56 weeks of classroom instruction.
56 weeks of Canadian work experience.
Program start date: any Monday!
Depending on class seat availability, students may be asked to start their course or program at a later date.
Marketing and Tourism:
Begin your co-op program with the Business Diploma Program (8 weeks).
Global Tourism (24 weeks)
Class start time(s): 12:30 PM - 3:00 PM
Professional Communication and Marketing (24 weeks)
Class start time(s): 09:30 AM - 12:00 PM, 12:30 PM - 3:00 PM or 6:30 PM - 9:30 PM
Choose one of the following elective programs and one time slot:
Intensive English (level 5 -7)
Class start time(s): 09:30 AM - 12:00 PM
Test Preparation
Class start time(s): 10:00 AM - 12:00 PM, 1:00 PM-3:00 PM or 4:00 PM - 6:00 PM
Program Tuition Fees:
$9,275 – $9,315*
*Tuition fees vary depending on the student's choice of elective courses. Please refer to the program's registration page for a complete breakdown of tuition fees and schedule options.
Other fees:
Registration fee: $250
Administrative fee: $180
Materials fee (Intensive English): $50
Co-op
Entrance Requirements
Before registering for a program you will need to provide proof of English Proficiency. This can be done by providing a valid IELTS, TOEFL, CLBPT or CELPIP score or by taking LCC’s free online English assessment.
- Have proven English proficiency of at least a Canadian Language Benchmark (CLB) of 5 or higher in at least two skills (no skill lower than 4), OR successful completion of the Business Diploma Program (BDP).
Students with higher CLB levels but no Canadian work experience or resume are also encouraged to take BDP. Students with English levels below CLB 4 must enroll in language courses (not part of this diploma program) and provide evidence of sufficient English levels before beginning the diploma program(s).
By the start of the co-op work component, students must:
-Have successfully completed the co-op study component.
-Have a Canadian Study Permit and Co-op Work Permit
-Have a Canadian Social Insurance Number (SIN).
-Have valid medical insurance coverage.
Designation
LCC's Co-op Programs are approved by The Private Training Institutes Branch of the Ministry of Advanced Education. For more information about our designation, including an approved program list, please click here.
HOW TO APPLY_____
Marketing and Management Diploma with Co-op
STEP 1.
Review the admission policy and our other policies. If needed, take our free online English assessment.
STEP 2.
Choose one of the co-op program options.
(96 or 112 weeks)
STEP 3.
STEP 4.
Receive your letter of acceptance and apply for your co-op study and work permits!
Learning Outcomes
-
Better understand the processes of customer and product research
-
Have increased their knowledge about the uses of social media in promoting a business or product
-
Feel more comfortable in verbal interchanges with clients, and in writing and speaking to client groups
-
Be able to communicate more effectively with bosses, coworkers and employees
-
Be able to discuss their own skills, values and successes appropriately, without boasting
-
Be more familiar with Canadian workplace cultures, values and internal politics
-
Be aware of specific challenges in tourism-related businesses, and able to plan solutions
-
Be aware of cultural and social factors affecting global tourism